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October 16.2025
3 Minutes Read

Atlanta Welcomes Dirty Soda Brand Swig: What's in Store for You?

Swig drive-thru at dusk with cars, branded signage

Introducing Atlanta to the Dirty Soda Trend

Excitement is brewing in Atlanta as the popular Utah-based dirty soda chain, Swig, plans to establish its first location in the Atlanta market. This quirky beverage brand is set to open its doors in fall 2026, taking over a spot previously occupied by a McDonald's at Cambridge Square in Brookhaven. Swig has gained notable fame for its unique concoctions that blend sodas with various syrups, flavors, and even spices, catering to a generation hungry for playful and customizable drinks.

The Swig Experience: More Than Just Drinks

Founded in 2010, Swig has rapidly expanded beyond its Utah roots, now boasting over 120 locations in 16 states. The brand’s growth can be attributed to its franchise model, which has attracted entrepreneurs eager to dive into the refreshing beverage market. What sets Swig apart is not just its variety of drinks, but the experience that comes with them. From Dr. Spice (a unique mix of Dr. Pepper, cinnamon, coconut, and half and half) to the fan-favorite Princess Peach (Dr. Pepper with peach and coconut cream), Swig invites customers to personalize each drink, creating a community around the joy of customization.

Why Dirty Soda is Taking Over

The dirty soda trend isn't merely about quenching thirst; it’s about indulging in a playful experience that resonates especially with millennials and Gen Z. According to Alex Dunn, CEO of Swig, “People crave playful, personalized drinks, and Swig is here to deliver.” This concept has taken off, as evidenced by the recent expansion announcements, showcasing how Swig taps into a desire for novelty and social connection through its drink offerings.

Supporting Local Entrepreneurs

Swig's expansion into Atlanta represents more than the introduction of a new food option; it signifies a powerful opportunity for local entrepreneurs. Industry insiders suggest that the market for customizable beverages is ripe for growth. As Swig implements its franchise model, it may bolster local economies and create jobs, fostering community engagement as each location serves as a gathering spot for residents.

Offsetting Traditional Fast Food Experiences

With fast-food giants increasingly facing criticism for unhealthy options, innovation in beverage choices like those offered by Swig presents a refreshing alternative. As traditional fast food chains evolve with new beverage concepts, Swig disrupts the norm by focusing solely on the drink experience. This shift not only reflects changing consumer preferences but also positions dirty soda as a creative force in the fast-casual dining landscape.

What David Promise for the Future?

As they carve their niche in Georgia, Swig’s leadership transition—highlighting new executives like Todd Smith as president and Shannon Swenson over franchise partnerships—signals a new chapter for the brand. Their strategic growth aims to enhance Swig’s presence across the nation, hoping Atlanta will serve as a successful model for future franchises.

Local Buzz and Expectations

Residents eagerly await Swig’s opening, with discussions multiplying over social media regarding the excitement surrounding this unique beverage chain. Many already discuss how this development will compliment existing offerings in Brookhaven and beyond. As the city embraces Swig, it will soon become apparent how this new addition affects local dining culture.

Join the Dirty Soda Craze!

With the popularity of Swig skyrocketing across the United States, Atlanta is poised to become the next hot destination for dirty soda lovers. As we edge closer to the opening date, it’s an excellent time to dive into the world of customizable drinks and join the conversation on social media about your favorites. Whether you're a fan of the classic mixes or love experimenting with flavors, there’s a drink waiting for you. So, mark your calendars and get ready to try something totally unique and delicious at Swig!

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01.15.2026

Hungry AF Expands: Discover Their New Location Opening Soon

Update Hungry AF: A Growing Local Favorite The vibrant Atlanta food scene is about to get even better with the news that Hungry AF is planning to open a new location at 842 M.L.K. Jr. Dr. SW, a spot that previously housed a barber shop. This fast-casual brand, founded by Anthony “Kodak” Harris, Chris Berry, and Kevin Edwards, is not just expanding; it's making a significant impact in the community since its inception in 2022. The Menu That Shakes Things Up Hungry AF has gained a loyal following across Metro Atlanta thanks to its unique fusion menu. The brand is known for its “world famous pasta,” signature wings in a variety of flavors, spicy hibachi rice, delectable Philly cheesesteaks, and smash burgers. These offerings reflect an inventive approach to traditional comfort foods. As the new location comes into view, fans can expect to relish the same creativity that has made previous spots so popular. Expanding Presence: What’s Next? In addition to the new spot on M.L.K. Jr. Drive, Hungry AF is already in the works for additional locations. They've hinted at openings in Buckhead, Conyers, and Marietta, signifying a robust growth strategy. Many potential customers are looking forward to tasting their favorite dishes in even more convenient locations. Why Local Restaurants Matter The rise of restaurants like Hungry AF speaks volumes about community engagement and support. Local eateries often bring a unique flavor that chain restaurants can’t replicate. They foster a sense of belonging, knotted together with memories and experiences from family dinners to hangout spots with friends. When a local brand thrives, it paves the way for more such establishments, enriching the community with diverse options. Trends in the Food Industry As Hungry AF prepares for its new location, it's vital to examine the trends shaping the fast-casual sector. People increasingly seek meals that combine convenience with quality. The integration of takeout-only options is becoming more preferable due to the rise of food delivery apps and busy lifestyles. As consumers prioritize speedy yet satisfying dining experiences, Hungry AF appears to be right on trend. Community Connections: A Hub of Togetherness For many residents, food is an emotional anchor that connects them to their heritage and community. As Hungry AF opens its doors to a new audience on M.L.K. Jr. Drive, it promises not only to deliver food but to create a space promoting connection. Local restaurants are where friendships blossom, families gather, and adventures in culinary exploration begin. Every new location has the potential to become a cherished gathering spot. What’s Next for Hungry AF? While the opening timeline for the new M.L.K. Jr. Drive location remains uncertain, the anticipation continues to build. Hungry AF's founders are committed to quality and community, suggesting a thoughtful approach as they finalize their new restaurant. As they craft the future, they are not just creating a restaurant but fostering an experience where flavors and love intertwine. Your Next Bite Awaits! Are you excited to try out Hungry AF’s latest offerings? With their commitment to great food and community spirit, this new location is a chance to engage with your neighbors over delicious meals. Keep an eye out for opening details and get ready to savor food that not only fills your belly but also warms your heart. They are here to stay, and we can’t wait to enjoy what’s next!

01.15.2026

El Tesoro Expands in Atlanta: What to Expect from Their New Location

Update El Tesoro Takes a Bold Step in Atlanta's Culinary Scene El Tesoro, the beloved taco restaurant, is making headlines with its big move to a full-scale space in the bustling Lee + White development in the West End. After a successful run as a pop-up inside Wild Heaven Brewing, the brand is set to take control of its own destiny in a spacious 8,600-square-foot location previously occupied by Best End Brewing. Slated to transition in March, this move signifies more than just expansion; it reflects a confident evolution for the El Tesoro brand. Growing Roots in the Community Owner Alan Raines expressed that the new location is a natural progression for El Tesoro. "We decided the timing was right and the location was right — since it’s only 1,000 feet from where we are — to just go ahead and move," he shared. This independent space will mark the restaurant's third brick-and-mortar establishment, alongside its popular original in Edgewood and an upcoming location in South Downtown. What to Expect at the New Location The expansive space at Lee + White promises an engaging atmosphere with a full bar, ample indoor and outdoor seating, and a patio overlooking the Atlanta Westside BeltLine, making it an ideal spot for dining and socializing. The menu will feature a variety of classic Mexican dishes, including tacos, burritos, tamales, and mulitas. As Raines hinted, the new location will allow for menu expansion and exciting weekly specials, focusing on fresh ingredients and innovative drinks. Community Impact: A Dining Destination The arrival of El Tesoro is significant for the West End neighborhood, which increasingly aims to position itself as a culinary destination. Leo Wiener, president of Ackerman Retail, commented on the positive implications of this expansion. As a local favorite for authentic Mexican fare, El Tesoro is expected to drive even more foot traffic to the area, creating a vibrant social hub for residents and visitors alike. The Bigger Picture: A New Chapter for the West End El Tesoro's move comes on the heels of exciting developments in the Lee + White area. Alongside their expansion, Wild Heaven Brewing is collaborating with the iconic EATS to reintroduce it to Atlanta’s culinary scene, complementing El Tesoro's distinct offerings. This blend of concepts is set to enrich the neighborhood’s dining landscape while fostering a greater sense of community. In Summary: A Bright Future Ahead As El Tesoro embarks on this new chapter, the community can anticipate not just a meal, but an experience rooted in culture and comfort. Raines emphasized, "We’re excited to expand into a permanent space at Lee + White that gives us the opportunity to grow for years to come." For food lovers and community members, this sounds like the perfect reason to celebrate the culinary future of Atlanta. So get ready, Atlanta! With fresh margaritas made from ripe fruits and a cozy environment, El Tesoro at Lee + White aims to be your next favorite gathering spot. Why not plan your visit when they open in March? Support local and enjoy great food—because every meal is better shared!

01.14.2026

Upcoming Midtown Meeting: Exploring Adaptive Reuse for Historic Preservation

Update Adaptive Reuse: A Sustainable Path for Atlanta In a dynamic city like Atlanta, development isn't just about progress; it’s about preserving the stories and history that shape our neighborhoods. This Tuesday, the Midtown Development Review Committee (DRC) will conduct an important meeting to review a new proposal focusing on the adaptive reuse of existing structures, emphasizing the balance between modernization and preservation. Why Adaptive Reuse Matters Adaptive reuse refers to the practice of repurposing old buildings for new uses while retaining their historical significance. This approach not only honors the past but also aligns with sustainable development goals, reducing waste and the environmental impact associated with demolishing structures. In Midtown Atlanta, examples of successful adaptive reuse abound, showcasing how historical buildings can breathe new life into vibrant communities. Recent Project Overview The proposal under consideration proposes to adaptively reuse two existing buildings in Midtown. These buildings could see new functions that cater to the growing demands for mixed-use spaces while contributing to the architectural diversity of the area. As in the past, recent discussions have centered on the intersection of new developments with historic sites, such as the regeneration of the Winnwood Apartments, which are set to retain their historic façade while transitioning into modern living spaces. Community Concerns and Historical Context Historically, Atlanta’s urban landscape has faced challenges when old meets new. The DRC’s agenda will focus not just on the new proposal but also on the implications it holds for the community surrounding historical structures. For instance, the debate around the 14-story mixed-use project that initially proposed overshadowing the Winnwood Apartments sparked significant outcry from local preservationists who feared that towering buildings would threaten the character of older neighborhoods. The adaptive reuse of surrounding buildings aims to alleviate such concerns, enabling growth without loss of identity. The Role of the Midtown Development Review Committee The DRC serves as a critical assessment body that ensures developers consider the community’s needs and historical context in their plans. Recent scrutiny led to developers modifying their projects, such as scaling back the height and density of a mixed-use tower on West Peachtree Street by Tenth Street Ventures. This reflects a growing recognition of the importance of incorporating community feedback into development strategies, especially when historical structures are involved. Transforming Spaces: The Future of Midtown The Midtown area is at the forefront of a growing trend of adaptive reuse, which is becoming a cornerstone of urban revitalization. As the city evolves, such projects not only help in preserving cultural landmarks but also foster a sense of belonging and continuity in neighborhoods that are continually transforming. Stakeholders are urged to remember history while paving the path towards progress. Get Involved in Local Development For residents eager to make their voices heard, attending the DRC meetings is a fantastic opportunity to engage directly with the development process. Involvement can take many forms—from public comments to community advocacy for preserving historic elements within new developments. As cities expand, the synergy between community input and development strategies is vital for ensuring that growth reflects the values of the people who call the area home. As Midtown Atlanta prepares for what promises to be a robust discussion surrounding the upcoming adaptive reuse proposal, community members are encouraged to follow the developments closely and voice their perspectives on preserving their community’s unique character.

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